The Mission

Shawn Blanchard is a best-selling author, renowned speaker, entrepreneur and mentorship specialist. In conjunction with his latest book release, Shawn wanted to kick off a book tour as well as secure media coverage in targeted urban lifestyle outlets to maximize book sales and overall brand awareness.

PR Deliverables

  Media Relations

  Press Release Development

  Digital Strategy

The Process

A key part of the campaign for Shawn was identifying which elements of the book and which aspects of his journey would be of interest to the public, then positioning him as a motivational figure who could deliver both the specifics of the book and the larger platform of mentorship.

The Result

Coverage in The Source, Jet Magazine, Black Enterprise, RollingOut, Michigan Chronicle, Blavity, Vibe and many others.

“How ‘Bout That” Book was named an Amazon best-seller.

Announced the “How ‘Bout That” book and speaking tour at several high schools, colleges and foundation events across the country.